Thechain is making a big change that could mean less change for customers.
The rising prices are, in part, because of inflation, but CEO Michael Witynski claims the addition of items that cost more than, well, a dollar, is about giving customers more choice.
“For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar ― and we remain committed to that core proposition ― but many are telling us that they also want a broader product assortment when they come to shop,” Witynski said in a prepared statement.
The chain has already added a “Dollar Tree Plus” section at some stores, featuring items selling for as much as $5. And now, products that sell for $1.25 to $1.50 will be found among the $1 products.
The AP speculates that raising some prices will allow Dollar Tree both flexibility and more variety on its shelves.
But some customers can’t handle the change, based on the reactions of Twitter users.
Some people thought a name change might be in order.
Another person felt it necessary to drop another truth bomb.